Friday, 14 June 2013

Tourism Ireland Capitalises on Rugby Clash to Boost Tourism from Canada

 The Ireland rugby squad takes on Canada this weekend at Toronto’s BMO Field and Tourism Ireland will be pulling out all the stops to capitalise on the tourism potential of the game.

With plenty of exposure and ‘hype’ about Ireland in the media in Canada this week, the game is providing Tourism Ireland with an excellent opportunity to highlight Ireland as a wonderful vacation destination for Canadians, as well as a top location for sporting events. The organisation has put in place a busy programme of promotions, to capitalise on the tourism dividend of the game. Activity includes:


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