Following its success in 2012, Australians will be invited to spy a Queensland holiday as part of the second instalment of the ‘I Spy’ national tourism marketing campaign.
Minister for Tourism, Major Events, Small Business and the Commonwealth Games Jann Stuckey said the campaign had delivered strong results for participating operators last September, who recorded a 49 per cent increase in bookings compared to the year prior."The campaign draws on the nostalgia of many Australians’ childhoods – leveraging off the I spy with my little eye game and encouraging holidaymakers to spy a great Queensland holiday experience this month," Ms Stuckey said.
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Minister for Tourism, Major Events, Small Business and the Commonwealth Games Jann Stuckey said the campaign had delivered strong results for participating operators last September, who recorded a 49 per cent increase in bookings compared to the year prior."The campaign draws on the nostalgia of many Australians’ childhoods – leveraging off the I spy with my little eye game and encouraging holidaymakers to spy a great Queensland holiday experience this month," Ms Stuckey said.
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