Best Western International today received the Gartner & 1to1 Media Gold Award in the Social and Mobile Engagement category for its innovative social media integration tool, Best Western I Care - Reflections. The challenge posed to Best Western was to develop an effective way to authentically engage consumers who respond to 1.3 million guest surveys and post 150,000 online hotel reviews each year for more than 4,000 properties in more than 100 countries. Continue Reading....
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