Matt Hardison has been named the new Amtrak chief marketing and sales officer (CMSO) following the retirement of Emmett Fremaux and will report directly to President and CEO Joe Boardman effective immediately.
As CMSO, he is responsible for sales distribution and customer service, field marketing, advertising and sales promotion, Amtrak Guest Rewards, market research and analysis, reservation sales, on-board systems, pricing and revenue management, eTicketing and eCommerce.
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As CMSO, he is responsible for sales distribution and customer service, field marketing, advertising and sales promotion, Amtrak Guest Rewards, market research and analysis, reservation sales, on-board systems, pricing and revenue management, eTicketing and eCommerce.
Continue Reading...
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