Tourism Ireland: Targeting the Diaspora in Milwaukee

Tuesday, September 04, 2012 - The Milwaukee Irish Fest, the largest celebration of Irish culture and heritage in the US, took place recently. With a huge audience of about 150,000 attendees, the three-day festival was the ideal opportunity for Tourism Ireland and its partners to spread the word about the exciting programme of events which is in the pipeline for ‘The Gathering Ireland 2013’.

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