Saturday, September 01, 2012 - KLM Royal Dutch Airlines has recently launched a social campaign especially for the Chinese market in which miffy (nijntje in Dutch) is the star. Miffy, the creation of Dutch artist Dick Bruna, is extremely popular in China. The campaign aims to increase market awareness and promote KLM’s destinations. It will also work to increase the number of followers on KLM sites in the Chinese social media.
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