One year after announcing its economy-hotel ‘Big-Bang’, Accor has unveiled the full scope of the ibis revolution, which it has rolled out simultaneously in 56 countries, in record time. This project involved reviewing economy hotel codes in depth, renewing more than 100,000 beds, honing an all new concept for its public areas, and briskly installing the new ibis, ibis Styles and ibis budget banners.
Launched in January 2012, Travel and Tour Europe, a travel trade media and an information platform, is an all-inclusive B2B travel ezine catering to our readers in Europe. The magazine’s prime goal is to bring a network of travel and tour professionals across the globe, especially Europe under one roof. [WWW.TRAVELANDTOUREUROPE.BLOGSPOT.COM]
Tuesday, 18 September 2012
Accor revolutionizes economy-hotel codes and gives ibis a head start
One year after announcing its economy-hotel ‘Big-Bang’, Accor has unveiled the full scope of the ibis revolution, which it has rolled out simultaneously in 56 countries, in record time. This project involved reviewing economy hotel codes in depth, renewing more than 100,000 beds, honing an all new concept for its public areas, and briskly installing the new ibis, ibis Styles and ibis budget banners.
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