As the weather begins to heat up in the northern hemisphere, Japanese travellers are being encouraged to cool off with a skiing holiday in New Zealand. Tourism New Zealand's latest joint promotion with Jetstar is the first winter promotion between the two targeting independent travellers (FIT) aged 25-39 and the new fun-seeking-friends segment. The activity will direct potential travellers to content promoting skiing and snow holiday options, while also creating awareness that Jetstar offers low, everyday fares both to and within, New Zealand.
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