Monday, July 02, 2012 - The first ever South Island Road Trip campaign was launched in Australia in 2011 in an effort to promote a range of options for travel around the South Island. The Australian campaign delivered impressive results surpassing all online targets, generating over 160,000 visits to campaign pages on newzealand.com and over 43,000 referrals to travel sellers. The results were so strong that a new take on the campaign rolled out in Singapore this May and has been well received.
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