Tourism New Zealand's effort to promote New Zealand hiking in Japan is being boosted by some impressive media results. The coverage comes as a result of integrated activity, in support of the recent "Walk Back to Pure" campaign, which links one of the largest active hiking populations in the world with New Zealand's famous hiking and trekking trails. As part of the marketing mix, and to assist in the promotion of New Zealand's world class hiking options, Tourism New Zealand and Air New Zealand worked together to support an exciting range of media to travel the country. Continue Reading...
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