Choice Hotels International, Inc. (CHH) and Yelp announced an innovative relationship today to help leisure travelers plan fun and affordable summer road trips across America.The lodging franchisor and local business directory and review mega-site have teamed up to create the "Official Hotel of Summer Road Trip Guide," launching May 8, 2013, and running through the end of the summer. Targeting people who travel by car versus by air, the program aims to boost consumer awareness of both companies by exposing Yelp's enormous user base to Choice's domestic portfolio.
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