Friday, 11 January 2013

Chiranjeevi Announces Campaign "Land of Pi"

Recognizing the importance of cinema as a powerful tool for the development and promotion of various tourist destinations, Indian Union Tourism Minister Shri K. Chiranjeevi  announced, several initiatives for promoting “Film Tourism” through films shot in India.  Announcing this in New Delhi today the Minister said that a “Land of Pi” campaign would be launched soon across all media, including print, online, electronic and outdoor, to promote Puducherry and Munnar as tourist destinations. 


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