Tuesday, November 06, 2012 - A promotion featuring a grand prize of two tickets flying Air New Zealand to Middle-earth using Tourism New Zealand's twitter account - @PureNZinJapan - has generated significant social media engagement. The promotion, which wrapped-up with a live prize draw on twitter, generated over 600 new followers, 300 shared New Zealand photos and approximately 1,100 caption entries for the Middle-earth inspired photos.
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