VisitBritain has launched a consultation on a growth strategy for inbound tourism

Saturday, October 13, 2012 - VisitBritain has launched a consultation on a growth strategy for inbound tourism to Britain, with an ambition to reach 40 million visitors by 2020, a 3% year on year increase. The strategy shows how aligning marketing and Government policy can deliver an economic legacy, building on Britain’s successful hosting of the 2012 Olympic and Paralympic Games.

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