Asia Pacific turns Blu with continuous investment in Radisson Blu brand

Carlson Rezidor Hotel Group, one of the world’s largest and most dynamic hotel groups, today unveiled its latest Radisson Blu brand campaign - Turning the World Blu – in Asia Pacific, as part of the Group’s commitment to grow its first class hotel brand. Since 2011, the Group will have invested a total of USD 7 million in building the brand’s visibility globally.


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