New Zealand's Australian campaign was greatly successful

Wonders, Closer than they appear was the key proposition for Tourism New Zealand's successful joint venture campaign aimed at enticing Australians to self-drive the South Island during the recent summer. The campaign exceeded all of its objectives and helped to mitigate the decline in Australian arrivals into the South Island, from -21 per cent in September 2011 to -3 per cent in January 2012. Overall Australian visitor arrivals into New Zealand for the year ending February 2012 remain strong, 3.2 per cent up on the previous year.


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